Current undergrad at Edinburgh Napier University

As a Junior Marketing Specialist with expertise in Meta Ads, PPC, and Social Media Marketing, helping businesses grow through data-driven strategies.

My career started in social media management, where I developed content strategies that increased overall brand engagement by 30% in just two months.

Building on this, I transitioned into paid advertising, managing campaigns that not only boosted ROI but also scaled sustainable business development. With a growth mindset, I approach every campaign as an opportunity to test, learn, and optimise to achieve business targets.

Currently in my third year of a Business Management with Marketing degree, I continuously apply my academic knowledge to real-world projects, bridging theory with practice to deliver strategies that achieve tangible outcomes.